The best taglines are positive in nature and upbeat. Be sure that your tagline is:
- meaningful and memorable
- flexible and able to evolve with the growth of your firm
- short - no more than 6-8 words
- reflective of the value you provide
- benefit oriented
Take a look at a few great financial services taglines*
* source: bankinovation.net
Before creating a tagline for your practice, be sure your firm has an overarching branding strategy in place. Once this foundational messaging is established, your tagline can be more easily identified. Then, just look at your team's "Key Competitive Advantages."
If you need help in developing your Marketing Communication Roadmap, download our step-by-step guide to developing your firm story.
ON-SITE BRANDING SESSION:
If your firm needs more help in developing a Marketing Communication Roadmap and brand message, we can help. Our on-site branding sessions use a structured process to uncover your firm's marketing pillars, value adds, competitive advantages and communication proof points.
Contact Marketing Matters for more information.