The Marketing Playbook


Posted by Susan Block on Jan 24, 2017 8:19:39 AM

How to create professional presentations and pitch books that tell your story and look great.Create presentations with impact

Here are a few useful tips on how to make your professional presentations and PowerPoint pitch books more engaging. 

  1. CONTENT  Boring content is a presentation killer. At a high level, make sure you’re telling a concise and compelling story. Limit the bullet points and make sure you’re using the most impactful words that will capture the attention of your audience. Overall, try to reduce the amount of text in your presentation. Most people are visual learners and 90% of information transmitted to the brain is visual. In fact, the brain processes visual information 60,000 times faster than text.

  2. IMAGERY  Quality artwork is a must. Photos enhance your audience’s emotions and attitudes and drives engagement. Remember when creating corporate presentations, graphics expedite and increase comprehension, recollection and retention. Unfortunately, many pitch books and presentations are filled with cheap graphics and clip art.  It’s easy to search for and purchase high quality images from sources such as, and Getty Images. You can purchase images individually or sign up for a monthly subscription if you need frequent access to beautiful backgrounds, photos, icons and other vector graphics.

  3. ANIMATION, VIDEO AND NARRATION   Use it but overdo it. Inserting a video vignette or audio clip into your presentation helps to keep the audience engaged. Music clips at the beginning or during break points of the presentation adds interest. If you're looking to leverage  your presentation online, we suggest recording narration on each of the slides. Click here for instructions on recording narration.

    Consider uploading your presentation to SlideShare and then sharing it as a status update from your personal LinkedIn account or your LinkedIn company page.  It's also possible to add SlideShare presentations to your LinkedIn profile's summary page.  

    Uploading to SlideShareLearn how to share your presentation on your LinkedIn profile page or company page

  4. FONTS   Poor font choices can ruin a presentation. Both font size and style are important. Keep font’s large so everyone can read your slide. Don’t go smaller than 18 point size. A 30 point font can be seen from every spot in the room. Step outside of Ariel and add some interesting fonts to call out important information. Rule of thumb is use a san sarif font [fonts that do NOT have the small lines at the ends of the characters, such as Arial, Helvetica and Geneva. Sarif fonts include Times Roman or Palatino] for the body of your presentation and use a bolder complementary font for headlines and callouts. Want some help on what fonts work best together?  You can also search for and purchase fonts at or

  5. COLOR  Start with a sophisticated color scheme and don't use over five different colors. Visit Adobe Color to help you find beautiful, coordinating colors combinations. If your firm has corporate brand standards, including a color palette and fonts, use them. 

    Lastly, if you don’t have the bandwidth or in-house expertise to create a professional high-quality presentation, consider hiring a marketing firm to write and design your presentation. Whether you’re starting from scratch or need to have an existing presentation polished up, a professional marketing team will work with you to help make sure your ideas are presented clearly and concisely using sophisticated modern design techniques.

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Topics: powerpoint design, pitch book design, uploading to slideshare, slideshares, Presentations, Pitch books, corporate presentations

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The Marketing Playbook blog provides firms with marketing ideas and inbound content strategies to engage prospects and clients. 

Our marketing strategies are intended to help your firm generate traffic to your website, engage with more qualified leads and build your business.

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