Differentiate your advisory practice with a clear, concise firm story
The facts speak for themselves. Traditional marketing has taken a back seat to the digital world. According to eMarketer, digital ad spending by the US financial services sector is expected to reach $8.37 billion in 2016, up 14.5% from 2015, with gains fueled by spending on mobile formats, digital video and programmatic advertising. With more of your prospects and clients online, your firm’s website content is key. Your firm story must be clear, concise, and relevant. It must deliver the right message to the right people through your website, overview brochures and pitchbooks.