The Marketing Playbook

DOES YOUR ADVISORY FIRM NEED A TAGLINE?

Posted by Susan Block on Dec 8, 2016 8:00:00 AM

Should your firm use a tagline to more clearly identify your value?

Taglines are not a necessity, but in most cases they help firms communicate something unique about their business to prospects and clients.  Taglines are especially important if the name of your firm doesn't fully describe what you do.

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Topics: firm story development, Branding, marketing, Advisor Marketing, RIA Marketing

ABOUT THIS BLOG

The Marketing Playbook blog provides RIAs and Financial Advisors branding and marketing ideas to engage prospects and clients.  Our marketing ideas and practice management strategies are intended to help your firm generate assets under management and build your business.

We welcome your feedback and contributions in the form of comments on the posted material.

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