The Marketing Playbook

WHY THE CTA IS THE MOST IMPORTANT PART OF YOUR WEBSITE

Posted by Susan Block on Oct 14, 2017 2:14:02 PM

 
Call To Action Buttons (CTAs) on your website help direct users to specific content.  CTAs can:

  • Get viewers to them to take a specific action such as requesting more information or requesting a complimentary portfolio review

  • Direct people to important content within your website

  • Encourage them to sign up for your quarterly newsletter

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Topics: Financial Advisor websites, modern website, CTA, Call To Action, Engage website visitors

WHY FINANCIAL ADVISORS NEED A MODERN WEBSITE

Posted by Susan Block on Jun 5, 2017 3:42:55 PM

 
Your website is one of the primary assets of your business. It establishes your brand and your message. Done right, it will help you connect with prospects and clients online. Having a website is no longer just a "nice to have". As an advisor, being on the web and having a digital presence is increasingly more and more important. Consider these important reasons:

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Topics: Website Engagement, Website marketing, Website refresh, modern advisor websites, modern websites for RIAs, RIA websites, mobile friendly websites, Financial Advisor websites, modern website

ABOUT THIS BLOG

The Marketing Playbook blog provides RIAs and Financial Advisors branding and marketing ideas to engage prospects and clients.  Our marketing ideas and practice management strategies are intended to help your firm generate assets under management and build your business.

We welcome your feedback and contributions in the form of comments on the posted material.

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