Your website is one of the primary assets of your business. It establishes your brand and your message. Done right, it will help you connect with prospects and clients online. Having a website is no longer just a "nice to have". As an advisor, being on the web and having a digital presence is increasingly more and more important. Consider these important reasons:
Is your firm getting enough from your website? Consider a website refresh adding these key website features to turn your site into your firm's "marketing hub."
Your target audience has questions. Provide answers with valuable website content.
Let's face it, we can't deny how much we use the Internet to find answers to our questions. In fact, Google search receives 3.5 billion searches per day. Chances are your key prospects are searching for content on the web to help answer their wealth management or investment concerns. Your goal is to have your website come up on these Google searches featuring your firm's valuable insight, reports, whitepapers or ebooks.
How can you find out the questions your prospects are asking? Tools such as HubSpot's Keyword Search or the Moz Pro Keyword Explorer help identify popular keywords and analyze how your website ranks for them. Another way to research popular content ideas is to ask your team to keep a running list of the types of questions clients and prospects are asking during meetings or telephone calls. This list then can inform your content creation strategy so you're writing about themes most important to your target audience.
Yes, content development takes time. But having a process and strategy for developing key pieces of content will help your team prioritize content development efforts and stick to a schedule. Try out a few content marketing ideas below to drive website traffic, share thought leadership content, engage clients and prospects and keep visitors coming back for more.
Topics: INBOUND MARKETING, thought leadership marketing, social media marketing, inbound marketing for RIAs, Advisor Marketing, Content Marketing Strategies, Website Engagement, RIA thought leadership, Website marketing, Content development